Each hat is handmade-to-order and creating without the help of pads in a manner resembling the creation of sculptures, when the shape of the hat sculpturing by hands only, giving it a unique body each time. This approach makes it possible to avoid overproduction and create a piece according to the customer's size.
The entire process — from sculpting the shape to sewing the band — is performed by a designer and a creative director of the brand Stas Shmelevsky himself, combining traditions of European and American millinery techniques.